Cole Richardson is more than a professional freeskier – he’s a visionary creative whose eye for visual storytelling, cultural expression, and experiential media pushes the boundaries of what it means to be a modern-day “athlete” at large.

Born and raised in Canmore, Alberta, Cole was raised in a ski-racing family devoted to helping him find the joy of riding two planks on snow. Fortunately for Cole, his path quickly diverted from racing to something much different. 

From logging his first turns at age two to mastering gymnastics, slopestyle, big mountain, and backcountry riding, Cole’s terrain-agnostic approach and playful style became his forever signature. Early competitive success, including winning the Quiksilver Young Guns competition and earning recognition through high-profile film segments (such as Matchstick Productions and Blank Collective) set the stage for a multifaceted career rooted in both performance and expression.

But what truly defines Cole is his creative alchemy – blending sport with culture, design, and storytelling. He doesn’t just step into view for the camera; Cole shapes what the camera sees. A skilled digital creator, Cole consistently finds joy in producing compelling photo and video content that captures the poetry and rhythm of skiing. And his talent for generating unique ski-based content is real. For reference, we offer Cole’s own projected “9ineteen”, which showcased his cinematic eye and storytelling early in his career.