Last year about this time we dropped a blog entry about Seb Toots’ total lack of notoriety in the X Games lexicon. It’s amazing how times change….
And once again this year, Superheroes Management is thrilled to have a client at the center of the marketing campaign for the prestigious Winter X Games. In 2011 it was Bobby Brown who starred in his own awesome campaign featuring a series of mountain animals watching his crazy, heroic feats on skis. This year, slopestyle and big air snowboard sensation Sebastien Toutant is kicking off Winter X 2012 with great style in a campaign led by ESPN and the minds at Wieden and Kennedy.

Check the spot out below, or on your home cable network on ESPN.

For a Winter X Games schedule, head over to their website!