On Sunday, January 22nd, a battle was waged on the gridiron in San Francisco, CA, as the 49ers were ousted from the NFC Championships by the NY Giants. Those who tuned in were fortunate to bare witness to yet another riveting football game in this exciting NFL playoff season. And for those who stayed tuned in for the always interesting postgame analysis on Fox Sports, another exciting moment transpired: the brand new TV spot featuring freeski superstar, Bobby Brown.
Produced in little more than a month, the spot features Brown in all of his most natural environments: Breckenridge Park, Woodward at Copper’s tramp facilities, and of course, using the Bing app on his phone as a tool to keep it all going smoothly.

For his part, Brown is proud to be part of a select group of winter action sports stars featured in the campaign (the others are snowboarders Kevin Pearce, Gretchen Bleiler and Kaitlyn Farrington). When it comes to technology and life, Brown is a testament to the perfect marriage which the two can have. “Bing is a really cool and creative company. They have a great product, and I think their marketing is sweet, too. I’m really stoked that I could be part of their campaign this winter; it’s an honor.”

With Winter XGames en route to televisions and laptops around the universe this week, there’s a great chance we’re going to see a lot more of this campaign.